Insight: Profit Bonanza Eludes Companies Chasing Obesity Business

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Cutting Calories, High-Protein Foods More Effective Than Crash Dieting For Weight Loss

A predisposition to gain weight is hard-wired, with animal experiments showing that consumption of sugary food triggers the brain to release dopamine, a neurotransmitter also linked to drug addiction. THREATENED BY BROCCOLI, MOBILE APPS Weight Watchers, the leading weight loss company in the United States, is finding the going increasingly tough. Revenue has been roughly flat or down during six of the last seven quarters and the outlook for the next four is even worse. Last month, the company said that despite progress on cost-cutting, it expected full-year revenue to fall at a low double-digit percentage rate if recruitment trends failed to improve. Weight Watchers is battling a declining membership base, growing membership at rivals, and the rise of cheap or free smartphone applications and activity monitors such as MyFitnessPal and the Jawbone UP wristband.
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Is Dieting Worth the Trouble?


The solution? Change the definition again. Eventually, the medical community settled on the current standard of losing just 5 percent of one’s starting weight, despite having no scientifically-supported medical reason for doing so. As a result, dieters can be deemed successful without achieving notable amounts of weight loss or, as in the Look AHEAD trial, meaningful improvements in cardiovascular health. And remember that the majority of dieters do not even lose enough weight to meet this ineffectual standard.
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An overweight woman sits on a chair in Times Square in New York, May 8, 2012. REUTERS/Lucas Jackson

News Health.

Depending on the brand and container serving size, Greek yogurt can pack anywhere from about 13 to 18 grams of protein.

Flickr photo by bpende Beans One cup of garbanzo beans, or chickpeas, contains 15 grams of protein, as does a cup of black or kidney beans.

Flickr photo by Jude Doyland Tofu A half-cup serving of tofu contains more than 10 grams of protein, according to the USDA.
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